
Why is it advised to not shoot in the dark? It’s a simple question to answer, isn’t it? You could surely hit the bull’s eye, but there’s a better chance you’d hit the ceiling or your own foot.
Running a business without measuring key business KPIs is exactly like shooting in the dark.

KPI stands for Key Performance Indicators. Simply put, KPIs define various parameters to measure your growth. These are different for each business.
A hotel chain might define it by the number of new members added, whereas a restaurant might be more interested in measuring the revenue and visits growth.
You don’t expect McDonald’s to worry about the same metrics as Nike, do you? But you can be sure McD and Burger King are mapping their growth through similar KPIs.
Think of your business as a kingdom. Then KPIs are your informers and advisors.
Which KPIs should you be measuring? And why?

For most businesses, growth can be defined by six basic indicators.
- Customer engagement score (CES): Do your customers love you? How does your marketing efforts impact them? The CES is your monthly report card, made to answer these questions. It takes into account a number of factors including rewards redeemed and check-in transactions.
- Retention: This critical analysis metric is your spy on the ground. It delivers the final verdict on how many of your new, regular or total customers acquired in a particular month come back to you in subsequent months. Did you know: 80% of your revenue is generated from 20% of your existing customers?
- Trends: Have you been getting more visitors recently than the past couple of months? Are eWallets popular among your customers? Stay tuned to the trend with this graphical analysis.

- Heat map: Be prepared for the heat. And the cold. Make the most of your hottest business hours and boost business on those wintry days with this tool.

- Leaderboard: This is a must have tool for chain outlets and franchise owners. Which ones drives in maximum profit? Which ones need a little more care? Keep an eagle eye on each outlet’s performance with this tool.

- RFM campaigns: The backbone of any successful business- recency, frequency and monetary growth. This KPI reports on how your active, at risk and lost customers are responding to your targeted campaigns.
How to calculate and evaluate key performance indicators?
Do you want a simple, cut-and-dried method for figuring out how much your brand is growing? You got it.
Get the eWards business app and monitor your business growth anywhere, anytime. Armed with this third eye tool, plan and implement the right customer engagement strategy. And thank us later.

