CASE STUDY — OZORA
Ozora is a premium sky bar and restaurant in the heart of the city of Kolkata. Post-Pandemic and Lockdown, when the brand saw a decline in repeat customers, the team decided to run a Reminder Campaign for their top customers with a loyalty balance of 500 credits and above in their wallet.
With the Segmentation Engine churning out the right set of audience, it was found that there were unique customers who could be reached out with this campaign. Instant Messages was chosen as the medium of communication since the system understood that this medium enjoys the highest amount of conversion.
Over a two-week span, the brand could bring 50% of these customers back to their restaurant for a dine-in experience.
What was the revenue that the brand made from this low-cost highly-efficient campaign?
The net return on campaign cost was 1508x of the money spent on communication. 10X revenue was generated on each wallet redemption. This helped the brand to guarantee repeat visits and curb the brand’s ability to shell instant discounts to acquire customers and dilute brand value.