Dig Deeper into Your Customer’s Preferences With SKU Analysis.
SKU level analysis gives you insights about the tastes and preferences of your customers based on their purchase behaviour. You get to know your customer’s choices and craft choicest combo offers, to win their hearts. Not only that, you can compare the progress of sales of your range of products over two different time frames, get actionable data and improve your engagement.
With eWards you can view and analyse your data as Customer Insight and SKU insight.
Customer Insight — Filter through different levels of pre-populated parameters such as spend, visits, and more for you to run an instant campaign, providing the right incentive to increase repeat visits or promote offers related to their spends in-store.
SKU insight- SKU insight will highlight the best selling products bought over any period of time allowing you to reach out to your customers with their favourites.
SKU analytics — Sales and Frequently Bought Together-
Monitor your sales report for a given time period. You also have the ability to make comparisons between the sales of two different time intervals and know their % contribution to your revenue at the customer’s level.
FBT (frequently bought together) — This feature allows you to get a list of products best sold together and enable you to up-sell and cross-sell those products.
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