With professional stylists straight out of global institutions like L’oreal, Jo Hansford and Toni & Guy, Bubbles Salon passionately creates styles and looks to die for. Known for pampering their customers, Bubbles is a chain of premium spas and salons, peppered across Andhra Pradesh and Telangana. Its Founder, Shashank Kancharla built a strong foundation for the business with his passion for technology.
They make sure your hair receives the best care possible, with high end products and luxury range of services. And perhaps this is the chief reason behind their huge fanbase.
But when you have a chain of outlets to manage, it can be difficult to personally keep in touch with your customers, let alone acquire and retain them.
Bubbles previously had only an in-house membership program. But there was no way to engage their valuable customers or map the members’ behaviour.
So what did they need? A system that worked for them, didn’t require a huge time investment, and grew with them.
The transformation.
To stay connected to their patrons, both regulars and newbies, Bubbles Salon uses automated campaigns with integrated SMS marketing solutions.
“eWards partnered with us to launch a customised loyalty program that helps us effectively analyse data, to improve our customer experience, and to keep our customers engaged through automated marketing campaigns and segmented audiences.”
Reaching out to customers lets them know you remember them and that you care about them. And segmenting them on the basis of their visits and spending behavior gives a list of valuable customers who need that extra care.
They primarily used the system to reach their one time customers, potential customers, infrequent risky customers, and lost customers at various touch points. Besides this, the benefits of real-time reporting and easy customer management were clear from the beginning.
Convinced by the success of auto-engagement campaigns, they decided to implement a multi-channel approach with a branded app for Xpress Fitness — a series of well-equipped fitness centers by Shashank.
A growing business on a single platform
What started out as a salon with prime members who may or may not return has now turned into a popular feel good spot for the elite and important. The sharp rise in revenue is an added bonus.
“Their easy-to-use dashboard makes it simple to manage all aspects of the program in one place.”
