How can Marketing Automation Generate sales-ready Leads?

• Can you identify and engage customers online?
• Can you segment customers on the possibility that they will buy your product?
• Can you individually measure the revenue contribution of your marketing campaigns?

We bet that you cannot do all this without using marketing automation software!

What is Marketing Automation?

Automating repetitive tasks and workflows involved in marketing campaigns regularly is what we call marketing automation. It is a technological advancement that empowers your sales team with the correct leads, making their lives easier.

Does it replace your marketing team?

No, it does not! It gives them the ability to be much more effective in their work.

How can a business generate sales-ready leads with Marketing Automation?

It is considered being one of the best approaches to run your marketing campaigns.

Let us shed some light on the reasons behind the above statement:-

1.) Prospect Tracking

Customers can be found on any channel of interaction, be it, social media or searching the web browsers. Using tools like digitals ads or web personalisation keeps a prospect engaged with your company, ultimately increasing your sales.

2.) Prediction of Sales-ready Leads

You can easily predict the buying intent of your leads with the help of automation. It follows up on your interactions by keeping track of the actions taken by your customers.

3.) Engagement Using Triggered Email Messages

One of the best ways to keep customers interested is by sending out triggered email messages. When a potential lead checks out your products or their price, a triggered email designed for the same can be sent out as soon as they log out of the page. It is also known as a type of email marketing automation.

4.) Provides Important Follow-Up Information

To convert leads, it is important to provide your sales team with the correct information personalised according to a customer’s expectations. Marketing Automation gives you the power to convert leads easily.

5.) Track Marketing Campaign Performance

Marketing teams with the help of automation can measure the individual performance of each campaign they run. It allows you to shut down the inefficient campaigns and run those programs that yield a higher return.

About Us:-

eWards is a full-stack SaaS-based solution integrated with marketing automation that allows you to define goals, track different media channels and lead conversion rates. It optimises your business processes and measures your progress for each campaign you run. It can also be integrated with different business tools like CRM, business intelligence and E-Commerce systems, giving you the benefit of running your business in a single system.