Managing risks in the sales process

James Lai
James Lai
Jan 19 · 3 min read
illustration of “Risk” ,a strategy board game produced by Parker Brothers (now a division of Hasbro)

Whether you’re a start-up, SME or part of a large organization, growing the bottom-line is essential to any business survival along with a well-executed customer or lead acquisition strategy in building a continuous stream of potential & repeating customers. In developing a sales strategy, it is important to understand the customer’s psyche or “why do customers buy?”.