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The Day Apple was Russian

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Can a typo ruin a business — or the world? The answer is less obvious (and much more scary) than you think.

The news drowned almost completely among stories from Ukraine, California, Australia and the far east. After all it wasn’t life threatening in itself. But it could have been. For at least 12 hours in late July, most of Apple’s Internet traffic was routed through Russia. Seemingly minor. 12 hours is nothing, is…

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The pace of change is challenging our metrics and our understanding. The future is moving in, history is moving away, we’re all in unchartered waters. And our common challenge is our mindset. Thus my slogan. Driven by insatiable curiosity, here’s my contribution.

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