Graphic illustration depicting three individuals interacting with digital screens in three different ways.
Graphic illustration depicting three individuals interacting with digital screens in three different ways.

Maximizing the Impact of Technology in Retail

Taking a look at which digital touchpoints have the greatest impact on retail experiences for both customers and employees.

Myplanet
Myplanet
Jan 9 · 10 min read

Gating

Video capture of a mobile checkout experience where gating prevents purchase without sign-in
Video capture of a mobile checkout experience where gating prevents purchase without sign-in
Example of a gated shopping experience: when a shopper tries to proceed to checkout they’re taken to a sign in page first, before they can complete their purchase.

Continuity

Image for post
Image for post
Image for post
Image for post
The in-store and online experiences for Lululemon complement each other, creating a continuity of experience for customers.
Product image screen with specific inventory update featuring quantity of item, location in store, and time of update
Product image screen with specific inventory update featuring quantity of item, location in store, and time of update
Real-time inventory updates, like the one featured in this screenshot for a major retailer, can make a big difference to employee and customer experiences.

Hurdles & Accelerators

Technology Adoption

Video capture of a recommendation based on items similar to the one being browsed currently
Video capture of a recommendation based on items similar to the one being browsed currently
One retailer offers users the option to explore similar styles to the one they’re browsing.

Conclusion


Myplanet Musings

Thoughts, ideas, insights, and more from the Myplanet team.

Myplanet

Written by

Myplanet

We’re a software studio. We specialize in creating digital experience platforms using best-in-class technology to support seamless, data-informed journeys.

Myplanet Musings

Thoughts, ideas, insights, and more from the Myplanet team.

Myplanet

Written by

Myplanet

We’re a software studio. We specialize in creating digital experience platforms using best-in-class technology to support seamless, data-informed journeys.

Myplanet Musings

Thoughts, ideas, insights, and more from the Myplanet team.

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