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5 Lessons from Burger King’s International Women Day’s Fiasco

Social media works differently, you need to know when to pull the plug

The tweet sparked outrage. Photo: Twitter

Yep, this is a real tweet. It was posted by the real Burger King UK account. It was up for hours. It ended badly.

The campaign was well-intended. On international women’s day, Burger King launched a scholarship program to help women “pursue their culinary dreams”…

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Elad Simchayoff

Elad Simchayoff

I love writing about what I love. Israeli/British. Father, husband, dog person. Support me by joining Medium via this link: https://eladsi.medium.com/membership

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