Evolving Shareholder Visibility
A retrospective on our shareholder overview page
At myStake, we have always wanted to change how unlisted equities communicated with their investors. We so strongly believe this that it is the first part of our mission statement: Delivering Transparency — This is a space that is underserved in this aspect, and we want to be at the forefront of changing it for the better.
To that end, the most important screen on myStake is the “Overview” page. This is the screen that summarises all of the shareholder’s holdings in a company on one screen. It is why the platform is called “my stake” in the first place, as it shows your stake in the company. Due to how critical this screen is to the platform, it has seen the most change over the course of myStake’s lifetime.
As part of the release of the latest iteration of the Overview page in this month’s product release, here is a look at how this page has evolved and changed over the last few years.
2017 — Prototyping our vision for transparency
From the beginning, myStake focused on immediately showing the shareholder the value of their stake in the company. It has always been our vision to give our users an immediate sense of the shares they owned, the total shares outstanding, and the historical performance of those shares. The breadth of that vision could also be seen in the menu items; many of the features our users know and love today originated back in the myStake prototype in 2017. What we hoped to achieve then, as we still do today, was a platform that finally brought to the forefront information that previously had only existed in a spreadsheet held by the company, or locked away in an accountant’s office.
2018 — Focusing on growth in value
In 2018, as we moved from prototypes to beta, our focus extended from just shares in start ups to redefining how value is created in unlisted companies. The shareholder interface reflected this evolution in thought, and introduced options to the forefront of what the user saw upon logging in.
The other significant shift in design philosophy came in the form of a better definition of what this page means to the user — it is “my Stake”. We simplified and prioritised the donut chart accordingly, and gave even greater emphasis on growth in value and percentage ownership over and above absolute value. This shift mirrored our evolving user base, shifting from a way of tracking equities in start ups to a focus on fast-growing companies with an active cap table.
2019 — The foremost unlisted asset registry platform
Today, after gathering 6 months of shareholder feedback on the platform, we are releasing a new version of the Company Overview page. This new user interface marks the platform’s increasing focus on being the foremost share register, and more broadly, asset registry platform for unlisted assets. By providing more information to the shareholder and giving them one place to see it at a glance, we hope to reduce the information asymmetries so common with private companies.
For a full breakdown of the new shareholder overview page, and what information it surfaces, read our breakdown by clicking here.
With this release, we look forward to hearing your thoughts on the new shareholder overview page. For companies, myStake brings together your register, investor relations, corporate actions and compliance into one platform. For shareholders, it serves as your portfolio and company dashboard, ensuring you are always kept up to date.
If you are interested in learning more about myStake, visit mystake.io or email me at matt.mills@mystake.io
