Rural entrepreneurs the Life line of Indian startup
India is a country which is in forefront of being called a developed nation. To be a developed nation, India has to first look at its rural development, because 70 percent of the population live in rural areas, which means more than 700 million people are spread across 6,27,000 villages. Rural development is more than ever before linked to entrepreneurship. Establishments and agencies promoting rural development now look at entrepreneurship as a strategic development medium that could speed up the rural development process. Development institutions believe that rural entrepreneurship offers a huge potential for employment. We can take an example of a young entrepreneur who has taken up horticulture (vegetable plants nursery) as his full time profession, with a mission to help the neighbouring farmers is studied, the purpose of this paper is to understand the government role (policies and schemes), the difficulties faced by the entrepreneur during the startup time and knowledge transfer from the horticulture department, nursery management.
The methodology followed is in-depth interaction with the entrepreneur. The outcome of paper will be to understand how rural entrepreneurship is helping improve the quality of life for families, communities and individuals leading to sustainable economy and environment Start-ups are important part of the world economy. Despite the astonishing rate of the start-up creation, their viability and success remain to be relatively low. Reasons behind the failure are diverse and complex. The leadership has been recognized as an important factor influencing the performance of start-ups. The paper argues that entrepreneurial leadership theory can effectively capture the complex processes in start-ups.
It explores a broader understanding of the entrepreneurial leadership by examining the context around which the entrepreneurial leadership occurs. Additionally, it includes leader and follower perspective in constructing the phenomenon. Lastly, the research reveals that it is important to view the Entrepreneurial leadership as a process developing along the stages of the start-up life cycle. The findings suggest that leadership is changing across the lifespan of the start-ups and distinct conditions and features are characteristic for the entrepreneurial leadership within each respective stage.so that, in this era Rural entrepreneurs the Life line of Indian startup.
mystartupyatra.com is helping rural entrepreneurs to help achieve their goals by various activities, like mentor-ship, counselling, hand holding, goal setting. Knowlexon is helping in technology stack. feel free to connect to them.
