<|•| Rural Women Entrepreneurship👩🏻‍💼👩🏽‍🔧🌐 |•|>

Dona Ghosh Dastidar
mystartupyatra
Published in
10 min readJul 17, 2021

📍Nowadays, small entrepreneur programs, events, and different projects had brought up a positive outlook as well as social and economic change for the rural women entrepreneurs. It is true that these smaller programs and smaller projects had allowed the rural women entrepreneurs to face their challenges for survival but it does not allow them to develop entrepreneurial capabilities.

We all know that women are known as the power root of the human resource system of the business environment and we should always utilize women’s effort and power of knowledge in the form of social mediators for economic growth and social development in the business platform through the power of encouraging women entrepreneurship. But the certain traditional and early cultural mindsets of many societies and negligency of several government authorities have always created a great barrier as well as obstacle for the women entrepreneurship developments in many countries.

Apart from these problems, many women face the absence of motive agenda in their life, the balance of maintaining their career with running their family, poor educational freedom for certain women in certain rural areas, not allowing women ownership in the business structural system, creating women’s mind with the lower ability for bearing business risks, creating barriers with male workers, lack of women’s self-confidence due to society's background, and having interacting problems with successful entrepreneurs had created a major issue for many women entrepreneurs.

Thus, in order to create inspiration, encouragement, and motivation for women entrepreneurs, we need to keep updating every several programs that are conducted on a higher scale with the intention of creating women awareness about various areas for conducting their own business platform. Removing the gender barriers and allowing social responsive policies and services helps us to stimulate and upgrade women’s businesses and allowing gender equality, reducing much poverty and creating stronger bonds in the economies and societies.

  • Certain Barriers created in Rural Women Entrepreneurship in certain countries:-

a) Many rural women entrepreneurs face a lack of gender analysis, awareness of women's issues, and political barriers that always lead to discriminatory practices. Gender-blind programs and policies have also created systemic barriers and failures in the responsiveness of women entrepreneurs’ needs and women’s empowerment.

b) Rural women entrepreneurs are often stopped by the discriminatory society's mindset, family background, and inheritance lawful practices. Many women often become unaware of their own rights, their productive resources, or having fear within the family or community if they wanted to run their own business platform.

c) The larger spread of illiteracy, lower education levels, and lack of training, business education, and having lower experiences in the working sector had limited many rural women entrepreneurs from surviving in many business enterprises. According to a survey in many rural areas across the countries., a maximum of 76.3% of rural women doesn’t get much amount of education required, and a minimum of 17% of women cannot read or write or use certain manual skills in their business sector.

d) Many women entrepreneurs in certain rural areas sometimes experience difficulties in accessing relevant financial products and services due to a lack of appropriate products or services needed, information, understanding of their needs, and collateral requirements matter a lot.

e) Having women’s barriers in accessing the domestic as well as in global market areas (such as the small scale of operations, women's communication barrier, lack of transportation facilities, information requirement, and time constraints) often limit them from achieving their business growth, allowing decent working conditions and building sustainable livelihoods.

f) In many of the micro as well as small business sectors, especially those business sectors which are maintained by women entrepreneurs, they are basically underrepresented in the eyes of many business employers’ associations which creates a lack of women's voice and women's representation for raising their awareness and advocation for their needs.

📌 Although certain barriers are created by many societal people and their lower cultural backgrounds, still many women nowadays had created their own success path by fighting back for themselves and breaking those barriers, and thus, many women entrepreneurs had created their own job platforms for themselves and others and also provided the society with different solutions to the management sectors, business organization, and solving business problems.

  • Rural women entrepreneurship impact on women power:-

::- Rural woman basically forms the constitutional family which becomes the societal and nation of the countries. The emergence of many women entrepreneurs and their contribution to the national economy and business field has provided women visibility power in several countries. Rural women entrepreneurship has already been recognized as an important untapped source of economic growth in the last decade. According to a survey of statistics women in India 2010, the amount of proportion of female workers to total population in percentage is 16.65 in certain rural areas and 9.42 in urban areas which clearly shows that there has been less contribution of women in the working field more than the percentage of women workers in rural areas. Thus, the new rural women's entrepreneurship development among rural women has allowed the rural women to enhance their own personal capabilities and increase decision-making status in the family and society as well.

  • Impact of Rural Women Entrepreneurs on Business Development:-

::- In today’s world, many rural women are becoming socially active and economically empowering themselves through generating their own business platforms. Rural women entrepreneurs have also created new economic opportunities for mary rural women by contributing more to the overall women’s business growth and becoming responsible as well as the boss of their own working platform. The women entrepreneurs have also provided a much greater opportunity for the development of rural or semi-rural people who migrates to urban areas for earning. The power of rural women entrepreneurship has led to women self-fulfillment and allowing rural women to get aware of about their status, existence, right and their position in the society. In this modern era, women have already become more socially and economically empowered through business ownership. Rural women entrepreneurs are gaining much importance in many under-developed countries due to much globalization and economic liberalization. The institutional and policy framework for developing rural women’s entrepreneurial skills, vocational education, and training has widened the horizon for the economic development of rural women. Rural women entrepreneurs had tended to be highly motivated, self-disciplined & self-directed. Economic and social empowerment of rural women would allow economic and social development in many countries and we need to keep giving more keen attention to the empowerment of women in the rural areas for the real development of many countries across the spheres.

  • Few successful rural women entrepreneurs in India:-

a) Anita Devi: The Mushroom Lady of Bihar, India.

b) Chetna Gala Sinmha : Founder of Mann Deshi foundation for rural women entrepreneurs in India.

c) Prema Gopalan: Founder of Swayam Shikshan Prayog Woman.

d) Thinlas Chorol : Founder of Ladakhi women’s travel company.

e) Pabiben Rabari: Founder of Hard Jari Woman Embroidery.

f) Godavari Satpute: Founder of Godavari Akashkandil.

  • Certain measures that allow the rural women to realize their own entrepreneurs’ potential skills and knowledge, their need and requirement, and knowing their own business platforms that are diverse in nature, in various agricultural as well as non-farm sectors including micro or small, medium, and large enterprises, cooperatives, and social enterprises:-

a) Building up women’s entrepreneurship environment.

::- We need to keep ensuring that the business regulatory working processes are followed in a simpler way, maintained in a costlier effective way, and much in a consolidated manner through popular media, such as radio, digital platforms, newspapers, etc. to create easy understandable regulatory information for illiterate or semi-literate women and men by developing mechanisms to ensure that business owners can exercise their rights and are not vulnerable to bribery and harassment from officials.

::- By improving the research of information collected from the rural areas and analyzing reliable data on the rural women’s enterprises basically helps us to understand the women’s needs and expectations and informing the business policies in order to generate better technical indicators, programs, or project evaluations, various lessons on several topics based on their business platforms what happens or what does not work on those platforms and create feedback mechanisms for the rural women.

b) Building stronger networking for rural women entrepreneurs.

::- Building up stronger platforms for the rural women entrepreneurs’ associations allow the rural women for advocating and serving women needs through the support of certain researches on rural women’s entrepreneurship (at local, regional, or national levels) and providing valuable information on products or service practices for promoting sustainable businesses run by the rural women and providing support mechanisms for building social capital among rural women entrepreneurs such as cooperatives, self-help groups, rural women business associations and mentorship programs.

::- Encouraging the governments and employers’ organizations also helps in integrating the business representatives for rural women entrepreneurs in matters of decision-making mechanisms by creating engagement with the community leaders, both women, and men, through local, regional, and national champions for fostering
support for rural women entrepreneurship development.

c) Improvement of rural women’s entrepreneurial skills and developing
gender-sensitive financial and business services.

::- Creating supportive gender-sensitive rights, demanding
driven business development services in rural areas and providing gender-sensitive local training and skills help for upgrading and strengthening the women entrepreneurs’ business management, marketing, and technical skills, with an emphasis on the business sectors, green technologies, and sustainable farming and
agro-processing practices.

::- An encouragement of employers’ business organizations for allowing
reached to the rural women entrepreneurs and also providing them with gender-sensitive and affordable training, coaching, networking, and mentoring services that would develop their business growth potential in the global sector and also encouraging rural women micro-entrepreneurs for organizing collectively in cooperatives, business groups, and in other forms in order to enable themselves in economies of scale in production and marketing.

d) Encouragement of progressive integration of rural women’s
business in the global economy.

::- Increasing huge green technologies and sustainable farming and agro-processing practices among women entrepreneurs help us to improve rural women’s access for the eco-friendly growing markets and building the rural women entrepreneurs’ capacity for business associations for undertaking surveys and assessing global market opportunities for allowing focus on the potential global exports or domestic markets suitable for rural women entrepreneurs (such as processing organic olive oil, artisanal chocolate making, fair trade,
silk production and weaving, etc.)

::- Training programs for rural women helps in improving the occupational health and safety measures, quality
standards and marketing procedures, particularly for exporting more distant or lucrative internal markets that need specific international standards by fostering linkages between urban and rural women entrepreneurs’ associations through increasing the flow of information and connection of business markets.

📍In current business scenarios., the upcoming changes in technological developments, modernization, industrialization, urbanization, and educational conditions have increased employment opportunities for rural women entrepreneurs. Entrepreneurship among rural women has improved the wealth of the nation and family needs as well. For promoting rural women entrepreneurs., rural women need to have encouragement and full support from
their family members, government, society, etc., with the proper right assistance from varied groups, so that they could join the national economy for business development and also allowing contribution to the economic development across the countries.

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Dona Ghosh Dastidar
mystartupyatra

📍🎓BBA🏢📍 ✒Blog Writer📍 👩🏻‍💻Intern in Knowlexon Innovation and Technology 📍👩🏻‍💻📒Social Media Marketing Executive at The EarlyBirdsClub