《•》Various marketing tools required for upscaling any business:- 🛠⚙📈🏣 《•》

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mystartupyatra

7 min readAug 19, 2021

📌If you want to build up your own business or a new startup platform, the chances would be that you would definitely face new competitors in the business platform and if you want to accomplish your business goals, you basically need a good marketing strategy and access to the best marketing tools.

The most vital part of any marketer’s job is the basic structural planning session since planning basically provides to carry out with the business tasks and performing well in the business platform by using the market strategy and innovative tools. Thus, marketing tools are referred to as those designed tools and methods which all types of companies basically use in order to develop and promote their products and services to their targeted customers. The marketing tools basically allow automating for repetitive processes, performing certain tasks, minimizing human errors, managing business complexity, building up stronger relationships for customers, maximizing the business effort, and brings the brand towards the global spotlight. The maximum majority of the businesses use several different types of marketing tools, such as advertising, direct mail, and market research for boosting their sales and promotion around the global market platform. Several companies have a wide range of marketing tools at their disposal and some of them are specifically used for boosting sales while others use these marketing tools for allowing focus on gathering the consumer data. It is basically important for getting to know which tools are best for running and growing the business platform and also achieving your primary goals and objectives. In some cases, many people basically use multiple marketing tools or digital marketing techniques at the same time for maintaining the growth of the business. Nowadays, business marketing is basically changing and smart businesses are usually leveraging their power of the internet and technological techniques in order to drive their qualified leads and increase their business profitability. The traditional marketing methods are also posing a different challenge for allowing engagement with the customers and many digital marketing strategies(e.g., content marketing, blogging) are driving the trust in the business platform. Irrespective of the marketing channels, the business needs to make up its mind and learn about the usage of different right marketing tools. The customers are basically considered as the greatest business asset whether if the marketing is performed online or offline. According to certain data from Accenture, it basically shows us that 72% of customers have switched providers due to an overall poor quality customer experience the companies.

The business platform basically uses certain marketing tools such as marketing research which basically includes the market research survey that allows maintaining before or after launching of the company’s new products or services. Through certain data analysis, it basically consists of reaching sudden conclusions about the entire market and consumer behavior by analyzing the data collected through market research (surveys and other sources). For both market research and data analysis, there are also several software solutions or tools available such as Survey-Monkey, Google Analytics, etc. The marketing tools are more widely used by larger organizations to sell directly their products to the customers as compared to those that sell to businesses. Therefore, market research and data analysis, and integrated marketing communication are the two most effective marketing tools used by companies for marketing their offerings of goods and services. Through the social media platform, the business is building up an interactive online relationship with potential customers by creating content such as blogs, providing useful information about their company’s products or services, and posting about those product details for drawing attention towards customer engagement. Realizing your team’s effort and potential for doing great things in the business platform is an important step towards approaching and investing in business software and tools. When the leadership understands the customer-specific needs of individual teams, they basically begin their bridge gaps with the smarter software and tools that allow fostering growth, ignite communication and collaboration, and driving business productivity and performance.

Importance of marketing tools in the business platform:-

Marketing tools basically help businesses for operating efficiently and effectively in the working sector and in today’s latest technology, it enables real-time delivery and deployment of information to allow the businesses for immediate, reliable, and secure access to the company data and information whenever and wherever required. For smaller or medium-sized businesses, prioritizing and optimizing teamwork is essential. Business marketing tools can be used for conquering everyday tasks from tracking employee productivity and performance to people and money management to streamlining communication and collaboration. Since remote work and virtual workplaces continue to evolve, marketing tools empower their entire organization to achieve results faster by keeping their work organized, team sync, and business thriving.

a)Communication tools allow teamwork and boost productivity. When the teams practice good communication habits, they basically foster contagious chemistry that can impact culture, collaboration, and productivity.

b)Collaborative tools allow fueling in every facet of their business and modern collaboration tools empower teams to work smarter together no matter where they are creating network shareable knowledge, cross-functional ideas exchange, an ecosystem of shared resources, and team alignment and problem-solving.

c)Productivity tools allow the teams to work smarter, not harder, and also have an invaluable impact on their overall performance by powering momentum, creating custom digital workflows, automating the recurring processes, and optimizing teamwork and performance.

d)Operation management tools allow for helping to monitor employee engagement and satisfaction and establishing quality control by establishing accountability and align the business goals, prioritizing support and streamline feedback, building employee confidence, and team morale.

Certain digital marketing tools required for scaling up their business platform:-

a)Customer Relationship Management (CRM): The business basically maintains their sales team who usually sells their products or services and also helping their sales team manage relationships and giving the business a place for delivering those leads which the business generated for their sales team. Some of the featured CRM tools are Hubspot, Zendesk, Pipedrive, etc.

b)Social media management: With the usage of social media platforms, the business can build an interactive online relationship with potential customers. By creating content such as blogs, the business gives them useful information about their products or services. The business could post about a new product to draw attention to it and sharing images that are relevant to their business, and respond to any comments and questions.

c)Search Engine Optimisation(SEO): The SEO platform allows for increasing the quantity and quality of traffic to the business website through organic search engine results and higher ranking platform when someone searches a term in our industry for increasing their brand’s visibility online. SEO basically helps the brand for standing above others as a trustworthy company and further improving the user’s experience with their brand and website.

d)Video Marketing: People naturally watch a video over reading text. It means that video marketing can deliver a higher level of engagement and keeping their audience engaged by having a better chance of turning these people into leads. The best marketing tool for the business platform could be the youtube platform where could create some ‘how-to videos that will provide potential customers with engaging content.

e)Email Marketing: An email marketing tool helps us to create emails that will target the consumers which the business is looking for. With the Mailchimp platform, the business can design and create an email that is on-brand with their company and it is also helpful for collecting data about how many people have opened their emails and what content works well, and what doesn’t for the business scale.

f)Content Marketing: By creating valuable and useful content, the business is offering much for the potential customers something they may be interested in attracting their audience with focused content. The readers will be responding to honest opinions and informative research around issues they want to hear about and the business could adapt those certain contents across several platforms.

In today’s modern business sector, the use of innovative marketing tools is basically preferred by every marketing professional for allowing customer engagement more efficiently and effectively around the global sector in order to promote their products and services outside the business platform.

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《•》Various marketing tools required for upscaling any business:- 🛠⚙📈🏣 《•》

Written by Dona Ghosh Dastidar