Mythical Millennial #9: The golden age of over-sharing

I’m not usually one to comment on the Kardashians’ comings-and-goings. Admittedly, I’m intrigued, particularly with youngest of the clan Kylie’s transformation into a bonafide cosmetics mogul. We watch, transfixed by swatch videos, spellbound by selfies in motion, hating ourselves for our closet obsession. Well, the line between love and hate is a thin one indeed.

The robbery of Kim Kardashian this week showed just how ugly our celebrity-worship has become. The Cut highlighted some of the comments made by the media, some of them saying she made it up, some laughing about it, and some even blaming Kim’s penchance for overexposure for the brutal invasion of privacy.

Also this week was the ‘outing’ of author Elena Ferrante, a famously anonymous author whose true identity was revealed by the New York Review of Books. Neither women asked for this. Six armed men bound and gagged Kardashian, forcing her to beg for her life. Ferrante’s true name was found only through digging through her publisher’s financial records. All for the sake of investigative journalism, of course.

One shares too much, one shares too little. If you ask me, there is no such thing as a happy medium for those in the public eye. We’ll just continue our tut-tutting at these women’s personal privacy choices, all whilst taking just another flower-crown Snapchat for good measure.

It’s a marketer’s nightmare. Nobody’s sharing content publicly anymore. Links are exchanged in furtive Whatsapp groups, passed back and forth in DMs, and god forbid, some are even forwarding links by email. Dark social, web traffic you can’t track, is on the rise. Speaking of a rise, so are most digital marketers’ blood pressures.

This is important because according to a RadiumOne study, almost 70% of all online referrals come from dark social globally. If social media managers can’t track shares, how can social listening and targeting improve? And on the flip side, what is the ethical cost of being able to demystify this private data? The conflict continues.

Because 80s-synth pop will never go out of style.

Temple by Dive In

Daydream, Google’s attempt at ‘the virtual reality headset for the masses’ is meant to make virtual reality easy for everyone. I remain skeptical about virtual and augmented reality to be honest. I even turned off the augmented reality function for my Pokemon Go app — dat battery life be too precious.

What do you think about Virtual Reality? Just a fad, or an innovation akin to the television or the Internet? Let me know by tweeting me @brendaisarebel.

Catch you in your inboxes in two weeks,
B x

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Originally published on Mythical Millennial.

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