Amazon’s Best Kept Secret? Its Streaming Service. No Not That One
Twitch.tv has carved itself a specialised slice of both the social media and streaming service pies.
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Streaming services are at the tip of everyone’s tongue at the minute. While Netflix (NASDAQ: NFLX) shareholders wait anxiously for the arrival of Disney (NYSE: DIS) and Apple (NASDAQ: AAPL) to enter the market and commence the battle for your living room, no one is talking about Amazon’s (NASDAQ: AMZN) streaming service. Not the one you get with your delivery service, their eSports gaming service.
Twitch.tv was bought by Amazon for roughly $1 billion in 2014 and has since gone from strength to strength, with a current valuation of $3.79 billion. Not a bad investment from Amazon CEO Jeff Bezos. Twitch allows gamers to live stream their play, watch others and connect with its community of millions of gamers across the globe. The popularity of eSports has been growing exponentially, evidenced by top streamers Pewdiepie and Ninja having over 250 million social media interactions between them. To put that into context, Lebron James in the same timeframe had 125 million.
Twitch Streaming Statistics
For those of you who can legally buy a beer, the concept of eSports, watching people play video games, may sound a bit odd, but the stats from Twitch.tv tell a different story:
- 15 million daily viewers
- 3.9 million unique broadcasters per month
- 494 Billion minutes watched this year so far (560 Billion minutes watched in all of 2018)
- 50,800 live concurrent streams
With 589 million projected eSports viewers by 2020, diverse revenue streams, and new partnerships announced, ever heard of the NFL?, Amazon through Twitch.tv is in a Prime* position to capitalise on one of the worlds fastest growing sports.
*I refuse to make apologies for a prime pun.