Dry States: The Decline of Alcohol in the US

Why is the US turning its back on beer?

James Dunne
Mar 4 · 7 min read

The Fall of Alcohol

As discussed in an episode of the Stock Club podcast, new data is emerging which signals that Americans are increasingly turning their backs on alcohol.

Less is More (Expensive)

One notable way that alcohol companies are tackling the trend of falling alcohol consumption is a strategy called ‘premiumization’.

Non-Alcoholic Drinks

Like tobacco and alcohol, the sugar industry is also experiencing health-related challenges. Medical research over the past few years has shown up sugar as an ingredient that has essentially no health benefits to the consumer, resulting in a worldwide drop in the sales of sugary drinks. However, companies like Coca-Cola (NYSE: KO), Pepsi (NASDAQ: PEP), or Monster Energy (NASDAQ: MNST)haven’t just rolled over and died — they’ve started broadening their portfolios to included non-sugar products.

Mary-Jane

Of course, there’s more than one way to self-medicate.

China

Finally, it’s important to acknowledge that, in other parts of the world, alcohol consumption is still growing.


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James Dunne

Written by

Content Editor @ MyWallSt

The MyWallSt Blog

Investing is for everyone, we show you how. MyWallSt is a multi-award winning company that helps you to become a confident and successful investor.