Microsoft Are Back In The Smartphone Game

Don’t call it a comeback, but Big Tech leader Microsoft is manufacturing phones again with its new Surface Duo.

Jamie Adams
Oct 3 · 2 min read

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Photo by Tadas Sar on Unsplash

After years of being out in the cold within the smartphone industry, Microsoft (NASDAQ: MSFT) has teamed up with Google (NASDAQ: GOOGL) to create its first phone device since 2016: The Microsoft Surface DUO.

Unveiled at Microsoft’s annual Surface event on Wednesday, the new device has two screens, connected by a hinge, which will be a direct competitor to Samsung’s Galaxy Fold, and will also run on the Android operating system.

“This product brings together the absolute best of Microsoft, and we’re partnering with Google to bring the absolute best of Android in one product,” said Microsoft Product Chief Panos Panay. “This is industry-pushing technology.”

Apparently the industry was not too pushed, as Microsoft’s stock price dropped almost 2% following the conference.

Microsoft’s Smartphone Woes

The new device is somewhat surprising considering Microsoft’s troubled smartphone past, which culminated in the disastrous purchase of phone giant Nokia in 2014 for $7 billion. Microsoft eventually scrapped its entire smartphone sector after this — or so we thought…

Microsoft appears to be relying on its new innovations such as the dual-screen and new software designed specifically to enhance its compatibility with Android. However, the first Duo device will not be on sale until the holiday season 2020, which is an entire product cycle away.

Other Products On Show

Of course, the famous PC maker also had other products to display, including updates to its Surface laptop lines with the Surface Neo, another dual-screen device that will have seamless integration between apps and keyboards.

There were, of course, non-foldable products to show including a new Surface Pro laptop and ultra-thin Surface Pro X tablet-laptop hybrid. The most unusual product, however, was a direct competitor to Apple’s $5 billion Airpod market, the Surface Earbuds. These noise-canceling headphones are completely wireless, and — hold the gasp — give users the ability to click through Powerpoint slides by simple tapping their ear. Sign us up!

MyWallSt operates a full disclosure policy. MyWallSt staff currently holds long positions in Microsoft.

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Jamie Adams

Written by

Jamie is our content marketer at MyWallSt. If he’s not chasing down the quirkiest market stories of the week, he’s usually writing about them.

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