Social Wi-Fi Marketing Automation Just Got An Upgrade With MyWiFi Networks and Zapier

Kevin Zicherman
MyWiFi Networks
Published in
3 min readJul 18, 2017

Connect your Social Wi-Fi customer data to over 750+ 3rd-party apps

I’m pleased to announce that the all new MyWiFi Networks and Zapier integration is now LIVE!

“In today’s retail environment, social Wi-Fi data and real-time actionable analytics can drive significant ROI for local businesses, franchises, event venues and festivals.

In addition to helping guide future business strategy and growth, the seamless movement of data between 3rd party systems to create real-time Wi-Fi marketing automation triggers has become increasingly important.”

- Kevin Zicherman, Founder & CEO of MyWiFi Networks

It’s now possible to create automations that integrate social Wi-Fi user data with 750+ apps using MyWiFi Networks and Zapier.

Here’s how it works:

When a customer visits your location and uses your Free Wi-Fi, they connect with Facebook™ or other social networks and share their data in exchange for using your service.

You can now setup a Zap to send the customer a realtime or delayed notification (email, SMS, push) after they Connect/Disconnect from your Free Wi-Fi offering.

Demo of the MyWiFi Networks Social Wi-Fi Marketing Automation System

You can also automatically add Wi-Fi users to customer retargeting lists to intelligently display ads based on the number of days since their last visit.

Any business that currently offers Free Wi-Fi using Cisco Meraki, Ubiquiti, Open Mesh, Cradlepoint, Aruba, Xirrus, Ruckus, Mikrotik and other Wi-Fi hardware can seamlessly add on the MyWiFi Networks service to enable a captive portal with social login on their access points.

What does this mean for your marketing automation strategy?

Let’s take a local business that offers Free Social Wi-Fi — they capture the name, email, gender, age and birthday of the business customer. (that’s powerful)

Using Zapier built directly into the MyWiFi Networks Automation Engine, you can now take all that data and create actions with 750+ apps and trigger on various customer activities. (that’s even more powerful)

Best of all, you can re-use and group the triggers into the same Zap to improve and simplify your Wi-Fi Marketing Automation workflow. (That’s Superhero powerful!)

Imagine, every time a new social Wi-Fi user connects to your network, all that amazing Wi-Fi customer’s social data can be piped into Salesforce, HubSpot, Infusionsoft or any other CRM, Email List Manager or Communication system available on Zapier.

This is particularly useful when encouraging a customer for return visits, asking a customer for reviews exactly X minutes after they leave the store, or encourage a customer for repeat visits based on their proximity and usage patterns.

Ways to Automate Your Wi-Fi Marketing with MyWiFi Networks and Zapier

Using the MyWiFi Networks Social Wi-Fi Captive Portal platform to capture customer details using Free Wi-Fi, then sending that data in real-time to Zapier to perform actions, provides the most powerful integration to automate any Wi-Fi marketing workflow in just a few clicks.

Discover how Wi-Fi Marketing Automation can change your business by watching a short training webinar here.

Happy Automating!

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Kevin Zicherman
MyWiFi Networks

Founder & CEO of MyWiFi Networks | The leading Guest Wi-Fi Monetization Platform with social data capture, marketing automation and real-time visitor metrics.