10 Essential Startup SaaS Tools To Boost Your Business

NachoNacho
NachoNacho
Published in
5 min readMar 20, 2024

Startup SaaS stacks need to be tight. Founders can’t waste any resources on tools that they won’t end up using. But without tools, startups run on 0.25x speed. Basically, in slow motion.

As a startup but also the largest and best software marketplace, we know what are some of the tools that are most used by early to late-stage startups. Here is a combination of essential startup SaaS tools commonly used by top startups, as well as other amazing software specifically made for this type of business.

HubSpot

HubSpot offers a CRM platform for startups. It provides tools for marketing, sales, and customer service. The platform is free and grows with your business. It includes features like email marketing and SEO.

Startups use HubSpot to improve customer relations and increase sales. It helps with lead generation and managing workflows. HubSpot simplifies tasks, allowing founders to focus on growth.

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AWS

AWS, or Amazon Web Services, is a cloud platform. It offers computing power, storage, and other services. Startups use AWS to build and scale applications. It eliminates the need for physical servers. This reduces costs and complexity.

AWS is vital for startups. It allows quick scaling as a company grows. Startup founders can focus on innovation, not infrastructure. AWS supports a wide range of tools and services. This flexibility helps startups adapt and evolve quickly.

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Bench

Bench offers bookkeeping and tax services for small businesses. It automates accounting tasks and pairs users with a bookkeeper. This service is essential for startups to keep financial records in order without hiring a full-time accountant. Bench simplifies tax season, provides financial insights, and ensures easy access to business data.

Startups benefit from Bench by saving time and money on accounting and tax preparation. The software gives actionable financial insights and direct support from experts. This helps founders make informed decisions and focus on growing their business.

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Cinch

Cinch screens startups for investors. It uses AI to score data. This tool connects startups with VCs and angels. It makes capital raising efficient. Cinch also aids in preparing for venture talks. It simplifies the fundraising process. Startups gain visibility with investors. This increases their funding chances. Cinch’s features include virtual rooms and chats with investors. It helps founders focus on growth while managing fundraising.

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Envato Elements

Envato Elements offers unlimited access to digital assets for a fixed fee. It’s a cost-effective solution for startups needing quality design resources. The platform simplifies licensing, allowing startups to focus on creativity and project enhancement.

With assets like templates, graphics, and fonts, Envato Elements supports startups in maintaining a competitive edge. Its broad license and community engagement provide valuable support and insights, making it essential for founders aiming for growth and innovation.

Get a 25% discount on Envato Elements.

Founder Shield

Founder Shield is a digital insurance platform for startups. It offers custom insurance packages that scale with a company’s growth. Its technology streamlines insurance processes, enhancing efficiency and customer experience.

The platform provides access to a wide range of insurance markets. It includes an in-house claims team to support clients during claims. This makes Founder Shield vital for startups seeking tailored risk management solutions.

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Foundr

Foundr is an educational platform for entrepreneurs. It provides lessons from successful business figures through various media. This resource is crucial for startups needing guidance and proven strategies.

With a Foundr subscription, you can get access to tools and advice for growing a startup. It helps founders navigate challenges with expert insights. This makes Foundr essential for startups aiming for significant impact and growth.

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Notion

Notion is a workspace that merges notes, tasks, and wikis. It’s ideal for team collaboration. The platform supports project tracking and knowledge sharing. This makes it key for startup growth.

Notion offers Kanban boards, databases, and customizable pages. These features streamline startup operations. They ensure efficient management and team alignment.

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Gusto

Gusto is a payroll and HR platform for startups. It automates wage calculations, tax filings, and pay stubs. Gusto also manages employee benefits. This simplifies HR tasks for startups​​​​.

The tool is ideal for any sized business. It requires no minimum employee count. Gusto helps startups manage HR efficiently and stay compliant​​.

Get a 15% discount on Gusto with NachoNacho.

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