UX and content strategy on website design project

Nadine Ramsberg
Aug 22, 2017 · 2 min read

This website design project for an alliance of Norwegian housing associations was the first step in a three-year plan for creating a unique customer experience and digitalising the businesses. The plan was put together on the basis of user insights from an extensive design thinking project.

The website design project was the first effort to better utilise the digital platforms of four of the housing associations. Although separate businesses with separate websites, the new sites were to be built upon the same design.

My role as a content strategist on this project started with an analysis of the existing content on all four websites. I then planned and facilitated workshops with the clients to engage them in using the core model to ensure that all decisions would help us meet user needs and business objectives. In a nutshell, the core model is a design framework that helps us carry out a content-driven website design process by focusing on the core tasks that the users need to accomplish when they visit the website.

Using the core model to design the website from the inside out.

I collaborated closely with other designers and the developers, and together we used impact mapping and personas to ensure that we were redesigning for real user needs.

I also planned, produced and published the content for all four websites, built forms and edited images while coordinating and communicating with four clients in four different cities.


Design by Nadine

Design by Nadine

)
Nadine Ramsberg

Written by

Designer @Webstep, graduate of MA Digital Management @Hyperisland & Team Lead @Elleveclub.

Design by Nadine

Design by Nadine

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade