How data and AI can help pay-TV service providers drive their business and improve their bottom line
Published in
1 min readNov 26, 2019
Jacques-Edouard Guillemot talks about how data and AI can help pay-TV service providers make better strategic decisions to drive their business and improve their bottom line, by predicting the individual behaviour of TV viewers such as their propensity to churn, to purchase a package or to consume specific content.
