CASE-STUDY

The Strategic Expansion of Urban Company (Formerly UrbanClap)

UrbanClap has recently rebranded itself as the Urban Company to complement it’s ambitions of going global.

Ever since its inception a little over five years ago, the startup has steadily diversified its portfolio of offerings and widened its business model to service a broad base of customers across India. Their strategy behind designing services has undergone modifications based on market conditions and their own milestones, and it has been carefully curated to propel them to the forefront of our fast-growing startup ecosystem.

The Original Business Model of UrbanClap

When UrbanClap launched in November, 2014, co-founders Varun Khaitan, Abhiraj Singh Bhal and Raghav Chandra started out with an idea to connect consumers to the local services industry through a mobile app marketplace. The concept was devised to navigate the challenges inherent in India’s unorganized sector of local services, and to connect freelancing professionals to consumers looking for convenience and cost saving…