Who’s Your Website For?
Working for an I.T firm that specializes in web design and development (Legibra), I’ve come to realize that there’s a stark difference between designing a website for the owner versus designing a website for the users. Too often, we’ve had clients insist on a website design that doesn’t provide any convenience for the target audience save for looking flashy.
Those who use your website are your target audience.
If you need your website design to get results for you, meaning, at least 20% of those landing on your website ultimately convert into customer, then you need to provide them an experience worth noting. You should take a look at website design from the viewpoint of your customer, rather than from your very own perspective.
For this reason it’s essential to understand who your potential audience is. This is one of the first questions good designers will ask you when gathering information about your website project. In case you say “anyone and everyone” you might not completely understand your products or services or what you’re selling. Yes, you might want to sell fur coats that go for KES 11,000 to “anyone and everyone” but most likely 20 year-old university students will not be in your demographic.
Therefore, if you are a business owner considering a website design and development project, keep in mind that you need to pinpoint your target audience first. Once you have a clear idea who you are dealing with, then you can approach a web design company of your choice and explain the needs of your target audience. A good web design and development company will have a team of skilled designers ready to transform your findings into a website that not only looks good, but works best for your target audience as well.
After all, in the words of one famous designer;
Design is not just how it looks and feels like, it’s how it works.
