Cultural Code of Dolce&Gabbana

Why I applaud two Italian gay men who confess their love to women

I f there was a fire in a museum and everybody would be allowed to pull any piece he wants, what would you take? I would run to the Ancient collection and grab some Greek stuff. And if there was a free shopping day in any fashion house of my choice, I would rush headlong to Dolce&Gabbana. Because Dolce&Gabbana is like ancient art: celebrates physical beauty, glorifies life on earth and sets human in harmonious balance with the world.

So here are the illustrated reasons why signores Dolce and Gabbana deserved my admiration.

• They are attached to their origins: Sicily, the homeland of Domenico Dolce, has served a starting point for three ingenious and refined collections. In particular, they interpreted the Sicilian cart, ceramics, and cathedral mosaics. While Italy as the whole country lays in the foundation of the brand’s identification.

• They carry out straight allusions from works of art to tops and shorts, and manage to do it with a portion of wit a self-irony.

• They are not ashamed of crowning a woman and placing a religious image all over her figure.

• They dedicate clothes and perfumes to the queen of flowers—rose—and never repeat, and it is never banal.

• They introduce senior women in the advertising campaigns, and this looks elegant, respectful, and like no one else does.

• They articulate a model of a man courting, cherishing, and extolling woman in a classic way. This takes roots in Italian idolizing, almost worshipping attitude to a mother. This, for its turn, goes deep into the cult of Virgin Mary in Catholic countries. Images related to this theme could be found in most of the brand’s campaigns.

Whether it is family values, gold and black splendid baroque, or islands of South Italy that inspire Dolce and Gabbana, their works seem magnificent and unattainably beautiful. Their initials imply more than a fashion house—Dolce&Gabbana is embedded in Italian culture and helps to spread the sense of dolce vita around the world.

Bravo!