What is CENTERFOLD?

Playboy
Naked
Published in
2 min readSep 21, 2021

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Elsa Jean in “Fandomination,” Winter 2020, photographed by Charlotte Rutherford

Playboy launched nearly 70 years ago to a society badly in need of a sexual shake-up. We quickly became THE platform for writers, artists, photographers and performers to express themselves with near-total freedom — the place where sex was never taboo and where challenging the status quo was the object of the game.

The world has changed in unimaginable ways since 1953. But the forces we fought against then — fear, prejudice, censorship, injustice — are still very much with us.

Since ending our print publication two years ago, we have challenged ourselves with the question:how can we continue to be that unequalled platform where the world’s most daring creators and provocative voices can freely and openly express themselves?

Paula Kelly in “Sweet Paula,” August 1969, photographed by Lawrence Schiller

Today, we’re excited to share our answer. Meet CENTERFOLD: our new creator-led digital platform dedicated to creative freedom, artistic expression and sex positivity.

CENTERFOLD will serve as a home for the world’s top creators to interact directly with their fans and expand their communities and commerce businesses, and we expect the platform to roll out in the coming months.

CENTERFOLD builds upon our long history of passing the mic to the most revolutionary voices of our day. And true to our heritage, we will amplify their messages even further through digital covers, feature stories, interviews and, of course, striking and sensual pictorials. We will also arm our creators with access to content production, merchandise capabilities, blockchain integration and more.

Model Unknown, May 1967, photographed by J. Barry O’Rourke

As we architect this new vision, getting input directly from creators is crucial. So over the next few weeks, we’ll be hosting conversations with creators themselves. Please visit CENTERFOLD.com to sign up for updates.

Our mission at Playboy — to create a culture where all people can pursue pleasure — builds upon nearly seven decades of fighting for cultural progress rooted in the core values of freedom of expression, sexual liberation and the conviction that pleasure is a fundamental human right. Join us in building this vision for the next seven decades and beyond.

Darine Stern on the October 1971 cover, photographed by Richard Fegley

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