#CWW — Cool Website of the Week 36 : Dell Gaming

Nicolas Jacques
Sep 7, 2018 · 4 min read

Each week we will highlight the interactive digital experience that has impressed us the most. Made by the advertiser or by an agency, in France or elsewhere, this section wants to show that the web can be cool again.
This week, let’s focus on Dell Gaming

Web games to discover a gaming PC, that’s what we call smart marketing

The Brand:

Dell was created in 1984 by Michael Dell when he was just a student. Based in Texas with the minimum only 1000$ in the bank (the minimum in Texas to create a company), Michael started to build IBM PC-compatible from stock components. After a few months, he dropped out school to build the first computer of its own design, the Turbo PC.

With a new disintermediated and tailored business model, Dell grew exponentially till becoming the 3rd biggest PC constructor now, and one of the biggest IT company ever after the merge with EMC.

Dell Gaming started to make its way in 2006, with the acquisition of Alienware. The new Dell presented in this website is the G5 15, a 1400€ gaming monster with good reviews: a controlled heating and noise level and a power that will satisfy the most demanding players, it is one of the best mid-range PCs on the market. However, some defects tarnish this beautiful picture, including a screen that would have deserved more care.

The website:

The objective is to decrypt the main message on the top of the home page.

The purpose of the website is to let us discover 4 main components of the computer through 4 mini games. These 3D games are playable in the web bowser with the WebGL technology without anything to install or configure. You can explore its 8th Gen Intel processor, NVIDIA graphics card, dual-cooling fans and 4K display in a game controllable by mouse, keyboard and webcam.

I do recommend you to play with the camera instead of the more classical controllers, it’s more cool. The difficulty go increasing and we have to travel around some tricky corridors and make our way till the end with the minimum of collisions and the maximum of points.

The points allow you to unlock the missing letters but also to appear on the leaderboard available for the best of you.

Go play on this website here

Why it’s cool?

The Gaming PC market is very competitive and require to engage the gamers and create a real community. The performance and the reliability are also two uppermost purchase criteria for the gamers.

First, the homepage is built like a videogame homepage, a perfect fit for the target of this website. The very sci-fi graphics and sound directly create immersion and we just can’t wait to discover the games.

Then, the games are pretty simple but yet fun to play. Not too long, quite difficult (especially on the webcam mode), it reminded me my Star Wars gamecube video game, especially the level in the Death Star canyon.

It’s a great way to create an immersive experience that will speak volume to the gamers and sci-fi fans. Games are one of the perfect way to create interaction with the potential customers, and Dell will receive a lot of leads on its shopping website from this interactive and immersive 3D digital experience.

The Agency:

MediaMonks is a Dutch creative digital production company that works with and for advertising agencies to craft amazing digital work for global brands.

If you want to create your own 3D digital experience, register NOW to our free private beta HERE


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