Brands and Beyond: A Conversation with Industrial Designer Jackson Hedden

Our guest today is Jacskon Hedden, an industrial designer whose company designs unique products for startups, companies, and everything in between.

Short overview

Our conversation with Jackson covers a range of exciting topics, beginning with his journey into industrial design. We look into the importance of due diligence in the design process. Jackson provides invaluable insight into the strategic factors involved in selecting the ideal brand name. We explore the decision-making process in naming a business after oneself, the growing desire for a personal touch from businesses and curiosity about the faces behind the company. Jackson talks about industry-specific red flags to look at and how he is shifting his business to becoming more of a contract manufacturer. We take a closer look at the process of choosing the perfect brand name and domain. At the end of our talk, Jackson gives us an insight into his future plans.

Listen to the full podcast at https://smartbranding.com