Building a Humanistic Brand with Arcui Usoara: An Inspiring Conversation

Today our guest is Arcui Usoara. Arcui is an internationally renowned brand strategist and design consultant, CEO of Iaculus, best-selling author of The Pointlessness of Comparing and Competing, an inspiring orator. He is known for problem-solving and creating “Aha” Moments for clients. Over 10000+ individuals and businesses have benefited from his work, which he carries forward with the legacy of his clients.

Short overview

In this conversation, we delve into the background of Arcui and how he came to establish his own business as a humanistic brand strategist. We also explore the interesting and meaningful choice behind the name of his agency, Iaculus, and the services it offers. Arcui shares his insights on the common mistakes made by brand owners and how to avoid them, as well as the crucial relationship between a brand and its domain name. We delve into topics such as brand essence development, determining brand purpose and personality, and the role of AI in various industries, including Arcui’s field of work.

Listen to the full podcast at https://smartbranding.com