Building Your Brand: Mastering Content Marketing with Vanhishikha Bhargava

Our guest for this episode is Vanhishikha Bhargava. With over eight years of experience working closely with B2B SaaS companies across various industries, including eCommerce, HRTech, EdTech, Marketing and Sales Automation, MarTech, and more, Vanhishikha is a full-stack Content Marketer and B2B Content Writer.

Short overview

Our conversation with Vanhishikha begins with her journey into content marketing. We explore common myths about content marketing, such as the misconception that frequency and quantity of content are more crucial than quality.

Vanhishikha addresses the myth that content marketing is solely about writing blogs, underscoring the importance of strategy and understanding reader personas. She also discusses the pitfalls of a siloed approach to content marketing and highlights the benefits of collaboration and distribution across various channels to achieve desired results.

We explore the world of content marketing strategy, discussing the ideal timing for businesses to start developing one. We discuss domain names and their role in branding and building strategy. Vanhishikha emphasises the importance of thorough research and selecting a domain name that aligns with one’s business goals and target audience.

Listen to the full podcast at https://smartbranding.com