Names With Stories
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Names With Stories

Chatting about best practices for lifecycle marketing, Athletic Greens, domains and HubSpot skills with Mike K. Tatum

Today our guest is Mike Tatum. Mike has an extensive background in general marketing, digital marketing, and lead generation. He has committed his career to employ lifecycle marketing strategy and marketing automation to build successful and engaging customer journeys from initial discovery to reactivation.

Short overview

In this episode, we go into Mike’s background and how he got his start in lifecycle marketing. We talk about the essence of lifecycle marketing and why Mike sees it as the middle ground between art and science. We discuss domain names and why Mike has chosen his name as his personal brand domain name. We go over smart content education and common mistakes that new entrepreneurs make when it comes to naming and branding. Mike elaborates on Athletic Greens and the types of customers that can benefit from their product.

Listen to the full podcast at



What’s in a name? We at MarkUpgrade believe that everything starts with a name. Names are introductions, names embody feelings and purpose, names give ideas and create vision. With Names With Stories we collect the unique stories behind brand names.

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