Names With Stories
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Names With Stories

Discussing innovative technology, rebrand and creating a brand with purpose with Ken Kohlmann

In this episode, we talk with Ken Kohlmann, Vice President of Yarbo, an innovative technology company based in New York. Yarbo has recently been through a rebrand, it is also known as the world’s first autonomous snow removal robot. See what else is the Yarbo team up to and how they can make your life easier, on top of learning from their entrepreneurial trip.

Short overview

Ken discusses his background, how he came up with the idea for Yarbo and the interesting process of naming the company. He shares about their Kickstarter campaign and how they differ from competitors. We bring up common branding mistakes made by entrepreneurs and why you shouldn’t be afraid to rebrand if things aren’t going well. Stay tuned until the end to find out what’s next for Yarbo and what new and exciting features are on the way.

Listen to the full podcast at



What’s in a name? We at MarkUpgrade believe that everything starts with a name. Names are introductions, names embody feelings and purpose, names give ideas and create vision. With Names With Stories we collect the unique stories behind brand names.

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