Exploring the Psychology of Brand Love with Professor Aaron Ahuvia

Our guest today is Professor Aaron Ahuvia, a marketing expert specialising in consumer behaviour and brand management. He recently released a book titled “The Things We Love: How Our Passions Connect Us and Make Us Who We Are,” which was included in Amazon’s list of the top 20 best business books of 2022.

Short overview

Professor Ahuvia is a leading expert in the field of consumer behaviour and brand management, having conducted pioneering research into the subject. His groundbreaking paper, Brand Love, which he co-authored with Barbara Carroll, helped to popularise the term over thirty years ago. In our conversation, we discuss the evolution of the concept of brand love and its significance in developing deep connections between consumers and brands.

Professor Ahuvia shares valuable insights into the strategies that entrepreneurs can use to create brand love and enhance customer connection and loyalty. We also explore the conscious and unconscious mechanisms of the brain and how they are affected by technological advancements, including artificial intelligence and Chat GPT.

We discuss the importance of brand storytelling and its connection to brand love, highlighting common themes between the two. At the end of our podcast, Professor Ahuvia provides insights into who can benefit from his services and previews exciting plans for the coming year.

Listen to the full podcast at https://smartbranding.com