Inside the World of PR with Curtis Sparrer from Bospar PR

Our guest for this episode is Curtis Sparrer — co-founder of Bospar PR. Having worked with brands like PayPal, Tetris and the alien hunters of the SETI Institute, Curtis is a member of the Forbes Communications Council and has written for Adweek, Forbes, the Dallas Morning News, and PRWeek.

Short overview

Curtis Sparrer shares his journey from television to PR and the challenges he faced in establishing Bospar PR. We talk about the origins of Bospar’s name, combining the founders’ last names into a meaningful and easily recognisable brand that reflects their unique PR and client relations approach. Curtis highlights the agency’s ability to secure transformative media coverage for clients through PR and branding expertise.

In addressing industry challenges, Curtis expresses concern about the changing landscape of news consumption, the influence of AI, and the growing preference for video content among younger generations. He emphasises the need for communication professionals to adapt to these evolving trends. Curtis details his “politely pushy” method of working with clients, focusing on the value of maintaining professional ethics while being polite and persistent. He discusses the ideal timing for engaging a PR expert, particularly for startups, to avoid common content mistakes and establish a strong foundation, aligning their brand with qualities that drive sales and business growth.

The conversation touches on PR agency selection, red flags to look out for, and the significance of company and domain names. As a final point, Curtis draws attention to the connection between PR and sales, focusing on the trust and credibility PR can bring to a company and the necessity for a well-structured onboarding process in order to achieve successful media placements and transformational PR.

Listen to the full podcast at https://smartbranding.com