Names With Stories
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Names With Stories

Jason Barnard, The Brand SERP Guy, talks about owning your brand online and educating Google

Today our guest is Jason Barnard. Jason is an entrepreneur, Google expert, professional musician, screenwriter, songwriter, and a blue cartoon dog (there is more, but we’ll get to it). Jason uses the pseudonym “ The Brand SERP Guy “ for his professional work.

Short overview

Companies’ founder, screenwriter, rock musician, and more, Jason talks about how his diverse background has helped him thrive and help others do so. Jason has turned his name into a personal brand, investing in an exact match domain name; he also owns an EBM for his other business We talk about the importance of separating your personal life from your professional life. We discuss naming, branding, SEO, domain names, and the story behind Kalicube’s name. Jason explains the core of Kalicube’s business, what a Google business card is, and why it is essential for any company. He shares some tips on how to get on top of search results and establish yourself as an expert, authority, and trustworthy within the niche that you can genuinely serve while avoiding some common entrepreneur mistakes. We talk about what types of companies can benefit from Kalicube’s services and the importance of building a strong and motivated team.

Listen to the full podcast at



What’s in a name? We at MarkUpgrade believe that everything starts with a name. Names are introductions, names embody feelings and purpose, names give ideas and create vision. With Names With Stories we collect the unique stories behind brand names.

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