Mastering Business Success: Michael Santiago on the Power of Premium Domain Names

Our guest today is Michael Santiago, an experienced founder skilled in SaaS businesses, Online Business Growth strategies, Domain names, Team Building and more. With nearly two decades of experience, he has a strong background in the development and marketing sides of the online media and news industry.

Short overview

Michael shares his journey in the online media industry, highlighting his successes with affiliate programs, domain sales, and AdSense sites. He details how upgrading to an Exact Brand Match domain Newswire.com, significantly increased Newsiwre’s revenue and appeal to investors. Michael emphasises that a premium domain enhances a business’s credibility and scalability and makes employees proud to be associated with a respected brand.

He points out that many founders fail to recognise the importance of investing in a high-quality domain, despite its clear benefits for business growth and securing funding. Michael also notes that top-tier domains significantly improve ad conversions, facilitate word-of-mouth marketing, and simplify internal communications, markedly enhancing a business’s market performance and reputation over alternatives like .io or .net. He highlights how a robust domain can protect against Google penalties and the risks associated with reliance on paid traffic and algorithm-dependent strategies.

Michael is currently focused on leveraging OnlineBusiness.com to assist entrepreneurs in realising the full potential of premium domain names. Michael aims to help founders acquire their ideal domain names, as a well-chosen domain can be a game-changer for any business. With his experience and OnlineBusiness.com, he is dedicated to proving how the right domain name can make business operations smoother and more successful.

Listen to the full podcast at https://smartbranding.com.