Names with stories: The story behind envoPAP.com
Kaushal Shah, Founder & CEO of envoPAP, talks about his company, the process of selecting their brand name and raising the standard of sustainable packaging solutions.
Why envoPAP? What do you do and how does your brand name fit into it?
The world is sinking in plastic and its green cover is vanishing at a previously unseen rate. As global leaders and corporations alike are pledging their commitment to first stop and gradually revert climate change, every sector needs to innovate for the future of our existence. envoPAP plays its part in that global effort by making the most sustainable printing and packaging materials in the world, using abundantly available agricultural waste that would otherwise be burnt to cause widespread air pollution. Instead of using wood-fibre or single-use plastic in its products, envoPAP has managed to build a flyover to the future, saving close to a million trees in the process.
‘envo’ has been derived from environment and ‘pap’ from paper. It fits perfectly with what we do and I’ve been told it’s got a nice ring to it!
What was the process of selecting a brand name like? When did you know this was the one?
The company was called Paper Plus Europe for the first 3 years of its existence and envoPAP was the name of our flagship copy paper. Being our best selling product of that time its name became more famous than company’s, to the point that one of my colleagues was asked: “So you work for the company that makes envoPAP?” In that light-bulb moment, it became clear that it was time for a change. The board of directors unanimously agreed to the proposal and since then we have proudly been envoPAP.
How has owning envoPAP.com affected your business?
Every modern business should have its own domain name. In fact, I know some founders that have changed the first-choice name of their company because the domain was taken! The internet is everybody’s best friend nowadays and that’s where the due diligence starts before people think of business and transactions. Having our domain secured helped us a lot in our early days when we had to do some good old cold calling. When the person isn’t expecting your call and all of a sudden you’re telling them about this magical paper that they should buy. The first thing everybody did was perform an internet search and the first impression was good, thankfully.
Continue reading the whole story at SmartBranding.com
