Names with stories: The story behind LuxuryProperty.com — Smart Branding

Jason Hayes, Founder & CEO of LuxuryProperty.com, talks about the benefits of owning the exact brand match domain LuxuryProperty.com and why the future of the company looks very bright.

What is the story behind LuxuryProperty.com?

We are an award-winning luxury brokerage connecting discerning international clients to the most incredible and exclusive homes in Dubai and around the globe. We enjoy an enviable reputation as trusted advisors to our clients, providing good old-fashioned honest brokerage services. Whether you are a first-time buyer or a seasoned seller, we help you make informed decisions.

Our private client advisory services include strategic collaboration with developers and their architects, the creation of compelling brands, advice on the creation of distinctive and unique marketing materials, and market positioning for prime and super-prime luxury houses and apartments.

Ultimately, we aim to provide the most seamless customer experience, from the moment you connect with us to the completion of a successful transaction.

Our Private Client Advisory is not limited to bespoke curation, it is integral to your entire experience with us. Our advisory is an exclusive benefit offered to our discerning clients, whom we work with on a personal basis to create bespoke buying and selling solutions tailored to their individual needs.

When did you start thinking about your brand name and how did you settle on LuxuryProperty.com?

I recognized that our target market, the buyers of the world’s finest homes, had no one digital destination to go to to find homes across the world. I looked to create a brand that would be both keyword rich and indeed memorable… The old adage of calling your company what you do came to mind hence LuxuryProperty.com was born.

What was the reason to get the domain name LuxuryProperty.com for your brand?

In terms of the top-level domain, it has to be .com because having the .com enables us to take the brand global. I wanted a domain that was both keyword-rich but also brandable into the Luxury space. It is easy to remember and it does what it says on the tin!

Continue reading the whole interview at SmartBranding.com