Names With Stories
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Names With Stories

Names with stories: The story behind

SAINT CHIC is the marketplace for innovative and trendy fashion accessories, jewelry, watches and beauty items for men, women, kids and pets. Gingie Mcleod, Founder of SAINT CHIC, chats with us about the process of choosing a brand name, why it was essential to have the exact brand match domain, and why you have to believe in your brand.

Why SAINT CHIC? What do you do and how does your brand name fit into it?

SAINT CHIC is a fashion brand. We started as a capsule collection of forward design ideas to test the market. As a long-time member of the fashion industry who has “seen it all,” the good, bad, and ugly, we started this brand to only be a part of the “good.”

What was the process of selecting a brand name like? When did you know this was the one?

We played around with some words and I just wanted positivity. My friend and colleague said to me, “okay, you want to be a Saint?” I said, “Yes, I want to be a Saint and be Chic at the same time. That’s how it happened. It was 2011 in New York City.

What was the reason to get the domain name for your brand?

It was the best way to maintain brand recognition.

How has owning affected your business? Do you own any other domain names?

Owning has been great. People ask where they can find SAINT CHIC, and I tell them to type in SAINT CHIC on any platform and boom! I also own and Chic.Pet (coming soon).

Read the whole story at



What’s in a name? We at MarkUpgrade believe that everything starts with a name. Names are introductions, names embody feelings and purpose, names give ideas and create vision. With Names With Stories we collect the unique stories behind brand names.

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