Saving Lives and Simplifying Care: Dr. David Bessler’s Vision for Veterinary Emergency Medicine and Innovation at VEG
Our guest for this episode is Dr. David Bessler. As a career emergency veterinarian since 2003, David has a passion for helping people and their pets when they need it most. We will talk about emergency veterinary medicine and patient care, branding and marketing strategies, AI, creativity, the future of veterinarians and more.
Short overview
David shares his personal journey and the founding of VEG. We explore the brand name’s origins and the domain’s evolution over time. David sheds light on the significance of the company’s logo, which features a life-filled pot with a paw print at its centre, symbolising veterinary emergency care. He underscores the value of straightforward, easy-to-remember domain names like VEG.com in simplifying customers’ lives. Our conversation shifts to the VEG team, a cornerstone of the company’s success. David emphasises their commitment to leveraging technology, processes, and a people-centric culture to enhance employee experiences and, in turn, customer satisfaction.
We look closer at managing a veterinary clinic’s culture and workforce. VEG places a premium on employee well-being and fosters a unique company culture, encapsulated in a 300-page manifesto that guides its internal branding and marketing. David emphasises the importance of treating colleagues with kindness and respect.
Our discussion transitions to a technological focus as we explore VEG’s innovative approach to healthcare. David shares insights into their client self-check-in process, streamlining information collection, and their embrace of artificial intelligence, including chatbots, to streamline operations and enhance decision-making.
Looking ahead, David shares his excitement about expanding VEG’s footprint across the United States and potentially beyond, proudly wearing their brand everywhere and encouraging people to share their own experiences.
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