Tatiana Bonneau on BE Yourself Podcast: Discussing Domains, Branding, Marketing, and Self-Expression
We are excited to share that Tatiana Bonneau from our team was a guest on the BE Yourself Podcast: The Podcast on Expressing Our True Selves.
The BE Yourself Podcast is hosted by Serhii, a communication coach living in Kyiv, Ukraine. His company, Beverly English, is dedicated to assisting entrepreneurs and infopreneurs with global expansion and developing an authentic personal brand on social media.
Tatiana and Serhii discuss various topics from both her business and personal lives. They touch on topics from naming and domains to running and traveling.
Short overview
Tatiana Bonneau shares her beliefs and values in this podcast, offering insights into her unique personality and lifestyle choices. She finds the experience of moving fascinating and fulfilling, valuing the connections with people in different places.
As the head of MarkUpgarde and the founder of SmartBranding, Tatiana discusses the importance of domain names and branding. She emphasises that having a website is more crucial than ever because it’s the only online space you truly own and control. Tatiana highlights how successful brands prioritise domain name strategies, ensuring they own various domain variations. She stresses the importance of planning ahead when naming your brand, avoiding names that may restrict your growth or tie you to a specific product or region.
When talking about naming and branding strategies, Tatiana shares a core principle of prioritising customer convenience and clarity in branding and domain name choices. While SEO and trends may change, she emphasises that this customer-centric approach remains timeless and effective.
Tatiana highlights the often underestimated significance of domain names in the business world. She asserts that domain names are crucial in determining a brand’s success, as they are the key to online visibility and customer interaction. It is essential to keep domain names straightforward, genuine, and user-friendly, as their primary purpose is to cater to end-users, ensuring effective communication and branding.
At the end of the conversation, Tatiana reveals her passion for running, discussing how she initially embraced the sport and what keeps her motivated. She underscores the connection between her running hobby and personal growth.
Originally published at https://smartbranding.com on November 14, 2023.
