The Rebrand Rationale

The decision to rebrand was not one we took lightly. Our team, like many in the community, have grown attached to RaiBlocks. The pro’s and con’s of a name change were discussed at length and only when the name Nano was suggested did we decide to move forward.

Nano’s goals are ambitious, it aims to be a currency used throughout the world for day-to-day transactions. Creating a brand that is recognized alongside the major financial brands in the world requires a name this is easy to pronounce and sounds similar in whatever tongue spoken.

The simple truth is RaiBlocks does not fall into this category. It is a bit of a mouthful and can be open to different pronunciation by different people.

While the news of the rebrand was unfortunately discovered ahead of the time, the silver lining was the feedback from the community before the official release. The main objection was that Nano sounded generic. This was good to hear, as it’s exactly what the currency should be. The goal of the brand is to appeal to mainstream audiences.

Beyond having a name which is easy to pronounce and globally understood, it was important to have a name that reflected the core values of the product.

When you think of the word nano, you envision a very short amount of time. This reference fits, as transactions are virtually instant and with no fees attached, we are ideally suited for micro transactions. In this respect, the name makes perfect sense.

Nano has come a long way in a short period of time. If it is to be perceived as a serious competitor to established forms of payment, then it is time to act the part.

Thanks to each and every one of you for your ongoing support.

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