WhatsApp emojis…are they causing problems?

A news article in The Guardian recently published a piece about the beta version of WhatsApp for Android users, with a sole focus on their new emojis.

The mode is a written article with limited visuals and could benefit from having side-by-side visual comparisons of the apps and systems’ emojis. Especially as the journalist simply describes the small differences in a written manner.

WhatsApp beta update emojis (left), iOS emojis (right)

The characters in this piece focus on social media giants such as Facebook and Twitter as well as manufacturers including Apple and Android. However, a lack of named individuals, as well as comments from the named companies, gives the impression that this story simply doesn’t matter.

There is a difficultly when it comes to setting a technological article. The most likely setting are the apps and consumer’s phones, however it is an issue as to how a journalist creates a setting that is purely based on software. Therefore giving a more visual demonstration would benefit the article.

The conflict within this article is the potential infringement of copyright by Facebook. However, it also leaves a number of questions unanswered. Why do social media platforms want to move away from 3rd party designs? Why is the copying of emojis a problem/benefit for iOS Apple? And lastly, why does this matter? By the end of the article, I felt like saying: so what? If the article had waited for a more public conflict over this issue, for example legal action, then these emojis would have provided an origin to a more interesting and important problem.

It is clearly written for techy readers, such as myself, however the cross-platform communication issues the journalist mentions aren’t really an issue.

A much more interesting angle that the piece touched on would be how users don’t want to see change or how Apple has a monopoly over a certain creative element of mobile technology, leaving users little choice.

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