The Narrative
Published in

The Narrative

90% of Life is Showing Up

It goes way beyond the Woody Allen quote

You’re invited to a ballet recital, graduation, or family tradition: your entire role is to show up.

It can be tedious, hours of boring waiting. Lots of build-up for few to no critical moments. The alternative? Teaching someone they can’t count on you. People rarely forget.



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Joseph Serwach

Story + Identity = Mission. Leadership Culture, Journalism, Branding Education. Inspiration: Catholic, Polish.