The Narrative
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The Narrative

Before Raising Money Ask: ‘What’s Our One Essential Mission?’

Whether you seek investors, donors — or a job — the key is explaining your purpose

Photo by Clark Tibbs on Unsplash

Before raising money, you need to explain your one essential mission quickly.

Sounds simple? And yet, it’s the core difference between securing that key investment (or major gift) and getting…

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Joseph Serwach

Joseph Serwach

Story + Identity = Mission. Author, Writer: Journalism, Leadership Culture, Communications, Religion, Education, History. Inspiration: Catholic, Polish.