Introducing Nat’s Web App

Nathan Ganser
Nat - Personal CRM
Published in
2 min readSep 1, 2019

After launching our MVP last month, we’ve decided to take another shot and actually build the fully-fledged web app we envisioned.

Feedback from our early users was good but clearly, the MVP was not enough for our community to use actively. Truth is, we didn’t use it ourselves.

Our MVP is a messenger chatbot that syncs with your Gmail inbox, analyzes your interactions and pings you when it notices that you’re losing touch with someone.

What features will Nat 1.0 include?

We decided to build the minimum viable web app that we’d use ourselves on a weekly basis. This means, nothing too fancy but all the key features that make Nat different from other Personal CRMs.

A health bar for each contact

Based on your interactions, we’ll attribute a health score to each one of your contacts that allows you to easily understand how your relationship is going with each one of your contacts.

Simply write notes or log interactions

For each contact, you now have a timeline of all your email interactions, manually logged interactions and notes. We’ve purposely made the interface very simple: logging an interaction is a simple click and taking notes is as simple as writing an SMS.

Key analytics

How funny will it be to be able to see the number of healthy relationships or the number of emails you sent out over time. Given how data-driven we are, we thought we had to include a few data points for our users to look at.

We’ve set up a clickable demo for you to get a better sense of how it will look like, try it out here.

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