Why you haven’t found a relationship management tool that suits your needs
Relationships are one of our biggest priority in life and also one of our biggest challenges. I don’t only mean relationships as in boy/girlfriend, but generally. Our friends, our coworkers, our business partners, …
Since most of us consider relationships as one of their main priorities in life, let’s look at it from a very practical and managerial perspective: If Relationships is the objective, what are the key performance indicators (KPIs)?
Relationships’ key results:
Being liked
I would argue that this is the priority by far for most of us, we want to be liked, trusted, respected and so on. If we try to stay very rational, being liked is a matter of how much value we can add to others. For example, if someone adds a lot of value to my life (through any possible mean), I’ll like him a lot.
Getting something
Independently of whether or not you want something our of your relationships, quantifying what you end up getting out of your relationships is a good way to measure your success at “relationships” since it works like a positively reinforcing circle: the more you give, the more you get.
To summarise, the main challenge we all face and need help with is how to be more liked and to get something out of our relationships. Brutal, but realistic.
While this sounds very egoistic, being liked and getting something back really is a factor of how much value you’re adding to others, which is very altruistic.
And this is a problem that you can’t solve with profile enrichment, setting weekly or monthly reminders, automatically prewritten intros and so on…
The problem with most PRMs & CRMs is that they don’t help you tackle the real issue that we discussed previously.
How is Nat different
Built to mimic human relationships
We’ve voluntarily built Nat with huge limitations. Nat is a Messenger chatbot. This in itself hugely reduces the number of possible interactions (compared to an app) but forces us to build Nat as if it was a human assistant.
Most relationship management tools require a lot of onboarding because they are basically huge tables that are useless unless you fill them with data. This kind of thinking makes no sense to us: Similar to how human interactions work, you should get something out of your first interaction with Nat.
Your values and goals are aligned with us
Of course, in order for us as a company to be profitable, we need Nat to:
- Be liked & trusted by you
- Be paid by you ( consider this as “getting something back from you”)
Which basically shows how aligned we are since we’re building a tool that solves our own problem as well as yours!
We help you to be more liked through enhancing your memory
There is no point in creating a tool that literally automates your relationships. Sending fake personalised emails in mass, AIs that write emails for you and so on seem wrong to us because machines are terrible at building relationships!
We don’t want to build a tool you would be ashamed to talk about to your network. Nat’s job as an AI is to do the work machines are good at: enhancing your memory and analysing big chunks of data quickly and efficiently.
Nat’s job is to enhance your memory and analyse big chunks of data quickly and efficiently.
In our first version, we’ll do this through:
- Intelligently reminding you about people when our algorithm notices you’re forgetting about them
- Making it effortless to take notes about your relationships and serving you those notes when you need them.
Join the waiting list here
