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SEO Metrics Don’t Always Tell the Whole Story

SEO Metrics Don’t Always Tell the Whole Story

As four teams — User Experience, Brand Marketing, Site Management and a third-party search engine optimization (SEO) partner — conduct a…
Go to the profile of James Sanford
James SanfordMar 31
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Fewer Clicks Doesn’t Necessarily Mean Faster Navigation

Fewer Clicks Doesn’t Necessarily Mean Faster Navigation

Every now and then as UX professionals we hear certain words uttered that elicit an involuntary twitch. One such phrase is “fewer clicks.”
Go to the profile of Michael Moeslein
Michael MoesleinMar 21
Practical User Experience Design Principles

Practical User Experience Design Principles

In support of effective design reviews, Nationwide’s User Experience (UX) team is defining practical UX design principles for its members…
Go to the profile of Floris Keizer
Floris KeizerFeb 19
Introducing the Nationwide UX practice

Introducing the Nationwide UX practice

Over the past 10 years, our User Experience team at Nationwide has matured and earned a bigger seat at the table. We’ve grown from just…
Go to the profile of Jason Mowery
Jason MoweryDec 18, 2015
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