Top stories published by Native Advertising in 2015

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Top Stories published by Native Advertising in 2015

2015

Sharethrough in Native Advertising

Oct 14, 2015

The Evolution Of The Supply Side Platform

Since 2007, the media industry has witnessed the evolution of the supply side platform (SSP) from a software for optimizing online ad sales to a full-stack revenue solution.

Sharethrough in Native Advertising

Nov 20, 2015

A Product Designer Weighs In On The Challenges Of Building Digital Reading Experiences That Also Make Money

Editor’s note: This post is by May Wang, a product designer at Tradecraft, and was originally published on Medium. Follow May on Twitter.

Sharethrough in Native Advertising

Apr 24, 2015

Part Publisher, Part Social Network, Medium Is Building The Future Of Brand Storytelling

Medium is a website that exists in the space between a number of inherent contradictions.

Sharethrough in Native Advertising

Oct 30, 2015

Time Inc.’s Creative Strategist Melanie Deziel Shares Her Thoughts On Sponsored Content And The Nounification Of Native

Editor’s note: This is a guest post from Melanie Deziel, creative strategist for Time Inc.’s native advertising and editorial…

Sharethrough in Native Advertising

Apr 30, 2015

Why Netflix’s Advertising Is Worth Your Attention

For the first decade and a half of its existence, Netflix’s reputation as an advertiser was that of a brand focused much more on substance than on style.

Sharethrough in Native Advertising

Jul 14, 2015

Here Are The 5 Trends You Need To Know To Better Market to Millennial Moms

Editor’s Note: Lisa Brown, Market Solutions Director at Sharethrough, contributed research to this article.

Sharethrough in Native Advertising

Aug 11, 2015

This Interactive Microsite Reveals The Science Behind Why Native Ads Work

Editor’s note: A version of this article was originally published on [Column Five]and written by Travis Keith.(http://www.columnfivemedia.com/the-science-behind-why-native-ads-work).

Sharethrough in Native Advertising

Feb 20, 2015

Using Ad Technology To Personalize The News

Now that people read, watch and entertain themselves on a variety of different sites…

Sharethrough in Native Advertising

May 14, 2015

Brand Advertising Is Dead. Long Live Brand Advertising

This post originally appeared on Medium.

There’s enough reporting around the growth of digital ad spend to fill volumes. Every quarter, another publication fusses about how much money is or isn’t making its…

Sharethrough in Native Advertising

Mar 11, 2015

Infographic: The Science Behind Native Advertising

You know all about banner blindness.

But did you know the same concept exists when the banner is front and center, smack in the middle of a content news feed?

2014

2016

These were the top 10 stories published by Native Advertising in 2015. You can also dive into monthly archives for 2015 by using the calendar at the top of this page.

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