Top Stories published by Native Advertising in 2016

Dynamic Price Floors: A Call For Standardization

The following article was originally published on AdExchanger.

Although programmatic advertising is approaching critical mass, the industry has failed to standardize auction pricing, and the debate continues over…


FBX Is Dead. Long Live Native RTB.

This article was originally published on the Jounce Media website

Last week’s announcement that Facebook will be shutting down Facebook Exchange (FBX), its RTB ad exchange, closes an important chapter in the programmatic advertising history…

These were the top 10 stories published by Native Advertising in 2016. You can also dive into monthly archives for 2016 by using the calendar at the top of this page.

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