Smart Selling — Using Chatbots to Elevate your Sales and Conversions
Artificial intelligence (AI) and machine learning have quickly grown in popularity in recent years. They have versatile applications in many industries such as customer services, and are being put to use in various stages of the sales pipeline. Chatbots, one form of AI technology, are especially attractive to businesses of all sizes. Alongside human customer service, they can increase customer satisfaction, save time and money, and boost productivity and outcomes.
The question is whether chatbots are now poised to become an essential marketing and customer service tool. Chatbots bring with them a wide variety of uses, including the ability to increase conversions and engage customers to form more active relationships. Businesses around the world are beginning to make use of chatbots to be more connected to their customers. Chatbots have the potential to have an incredible effect on sales and conversions, and entrepreneurs need to think about how they too can make use of the technology.
Chatbot Definition
Chatbots use AI to allow customers to communicate with a brand using messaging applications. The chatbot does the talking, using Natural Language Processing and machine learning to work out how to best respond to customer queries. Using these chatbots, businesses can reduce the pressure on their human staff and deliver faster results to customers.
Machine learning helps to create more natural answers from a chatbot. It enables chatbots to come up with their own answers to questions by making use of the data it has seen in the past and stored. While a chatbot can’t do exactly the same job as a person, machine learning does help the bot to get closer to performing a more natural and human-like role. They improve customer services and relationships. Customer service needs to respond to what consumers want, and people increasingly want immediate and easy service. Using a chatbot, businesses can provide a 24/7 point of contact.
Reasons to Use a Chatbot
Every business owner or marketing executive will need to think about how using chatbots could benefit their business. With different goals and objectives, no business will use chatbots in exactly the same way. Marketers need to choose the best ways to find and reach their audience so that they can show them why they need their product or service. Chatbots are versatile pieces of technology that can help businesses to drive up their sales and profits while engaging customers. Natter.ai provides specialist Salesbots with their Attractor product to do all of these things, remessage potential and lost customers, complete transactions and upsell to existing customers too.
The growth of messaging apps, from Facebook Messenger to Whatsapp, should demonstrate that people enjoy using them to communicate. It makes sense to see them as useful tools to use in business, and not just something that people use with friends and family. People are already used to using them in their personal lives, so why not extend them for marketing purposes?
How to Use Chatbots
Following leads — people will often visit a website to find what they’re looking for but leave without making contact or buying something. If your site gets high traffic, you could be letting a lot of people go. A chatbot can give a prompt when someone is browsing to encourage the customer to engage.
Post-interaction engagement — after using live customer service agents, chatbots can be implemented to continue a conversation through a messenger app. The chatbot can send product updates and special offers to entice the customer.
Collecting and analysing information — chatbots can collect data from people’s comments and conversations, as well as things like demographics and purchase history. People can be more willing to engage with a chatbot than to fill out an anonymous survey.
Boost sales — chatbots can respond to problems quickly and accurately. With the right data, the bot can offer the best product for any customer that visits a website. A chatbot can lead a customer through the sales process, collecting data along the way so it can perform well with the current customer and those in the future too. It can take the customer through purchase and payment without the mistakes a human might make.
Chatbots are flexible tools that enable businesses of all sizes to implement AI technology. They can benefit companies in a variety of ways, but each business needs to figure out how they can work for them. Natter.ai is here to ensure that businesses can implement chatbots in the best way possible; they understand how to work with chatbots, and how chatbots can benefit businesses across a broad range of industries. All of their work is informed by research and analysis that helps them to build bespoke chatbots that are a perfect fit for the businesses that use them.
Originally published at Natter.ai.
